Running Is Cool is an online magazine exploring the intersections of running in wider culture.

H&M Moves Into Athletic Apparel With A Studio Retail Space

Asics Makes Move Into Long-Form Content with Mind Games Doc

New Shoe, Same Formula? Or Is Saucony’s New Drop Actually Elite?

Asics Launches Fresh Take On Demotivating Before & After Images

Salomon Creates Dream Team To Unify Branding
Last week, esteemed outdoor brand Salomon unveiled a brand refresh, designed to honour their 75 year history and futureproof the brand for another 75.

Ultra Niche? Apple Releases A Watch Built For Adventure

The Internet Trail: Volume #02

Michael Johnson Shares Ideas To Improve Track & Field

Samsung Accused Of “Tone Deaf” Night Running Ad

Brave Or Brazen? Adidas’ Sports Bra Campaign Divides Opinion

On Release OFF: A Magazine For Disconnection

New Balance Welcomes Every Form Of Runner In New Campaign

Are Digital Running Products Here To Stay?

Can Athletics Coverage Finally Get Up To Speed?

Photographers Replaced By Speed Cameras In Running Store Campaign

On-wards And Upwards For The Swiss Sports Brand

The Next Level For Nike’s NEXT% Shoes

The Good & Bad Of Elite Running: What We’ve Been Watching

BBC Treats Us With Tokyo Olympics Trailer
